Purpose Powers the New Workforce

Research has proven what we intuitively  knew: when work has Purpose, it takes on new meaning - relationships are deeper, impact is greater, personal growth is faster!

Studies show that Purpose-oriented companies achieve better results: 


more likely to report revenue growth


greater productivity from inspired employees


more likely to have employees develop into leaders

(EY Beacon Institute, Bain & Company, Workforce Purpose Index)

We are partnered with Imperative – a leading researcher on Purpose – and are one of their first Certified Purpose Coaches. Using their Purpose Report and enterprise platform, we help our clients bring Purpose to life through leadership development and organizational design. 

Purpose at Work

"By acting on their purpose, companies can create more value for their shareholders and society over the long term than by pursuing purely financial goals or a narrowly defined self-interest."

- The State of the Debate on Purpose in Business EY Beacon Institute.


EY Beacon Institute identified five ways purpose enables success.

Connect with Others

1. Purpose instills strategic clarity.

In the face of continuous transformation, intense competition and rising expectations, executives describe purpose as a strategic “North Star,” a guiding light for short-term decisions and long-term strategy at every level of an organization.  

Technology is a skill too

2. Purpose channels innovation. 

By focusing innovation on a compelling “bigger picture,” purpose encourages everyone, from R&D to customer-facing staff, to think beyond incremental product or service improvement.  

In a complex world it pays to specialize

3. Purpose is a force for and a response to transformation.

Purpose motivates people through meaning, not fear, thus providing a more effective basis for driving successful transformation. It clarifies the desired long-term outcome, allowing people to understand the immediate need for change rather than feeling alienated by change that is "imposed" upon them.

Complexity and connectivity require collaborative skills.

4. Purpose Taps a Universal Need.

Purpose appeals to something fundamental in human nature. Whatever their motives — either a desire to belong or altruism — most people feel a need to contribute something to a community, to feel they are part of society. Purpose recognizes differences and diversity while uniting people through a desire to contribute to something bigger than benchmarking or performance metrics.  

Education remains the pillar of success

5. Purpose builds bridges. 

Purpose makes it easier for companies to create alliances. Whether the goal is cross-industry collaboration or an industry movement, companies can compare their potential for collaboration with a particular group or another business by looking for common ground in their purposes. Internally, too, purpose helps individuals and teams to work across silos in order to pursue a single, compelling aim.   

girl looking back on train tracks.jpeg

Coaching-for-All Initiative.

We earmark 25% of our coaching revenue to subsidize scholarships for executive coaching and workshops for young and disadvantaged people. That means for every 4 hours of coaching our clients buy; we give 1 hour of subsidized coaching to someone in need.

So far that results have been mind-blowing and heart-opening as people have level-up their skills, transitioned careers, started new businesses, discovered inner resources, developed a greater sense of self, deepened relationships, and found clarity.

We invite you to apply for a scholarship. You are an ideal candidate when you are willing to devote the time, effort, or energy to learn from your own experience and explore your inner-truths; when bring your whole-self to the conversation to find solutions and strategies to have the life you want.