Through our partnership with, we help companies grow revenue, increase productivity, and develop their next generation of leaders. 

Purpose Matters...

Revenue Growth


Percentage more likely a company is to report positive revenue growth if purpose-driven.

(EY Beacon Institute)

Greater Productivity


Increased productivity of "inspired" employees.

(Bain & Company)


Leadership Evolution


More likely to have employees develop into leaders.

(Workforce Purpose Index)

What would it take for your leaders and teams to find fulfillment form the work they do?

How would they need to see the world?

What would need to be available to them so that they could fulfill their purpose at work?

How would you need to lead?

What types of support structures would you need to establish?

What exactly would you need to do activate Purpose at all levels of your organization?

If you want to create real engagement in your workforce, activate Purpose at all levels of your organization.

These are the questions we answer for companies. 

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Imperative is a leading researcher of Purpose and the developer of Imperative - an online platform that enables companies to activate purpose, enterprise-wide.